Hunter S, De Beauvoir Town

Its PR woman claims the launch of this new sister to The Hemingway in Hackney made the locals swoon during its soft launch. Blimey! Did delicate De Beauvoir Town damsels need to reach for the smelling salts, scared silly to find themselves confronted by half the four-legged cast of ITV’s Wild at Heart? Mounted on a big Windsor brown soupy safari park-cum-dining-room’s walls, is what appears to be an ad for Essex Road taxidermists, Get Stuffed - a gauche tableau no-longer-vivant that might be described as 'overkill.'  Dinner doesn’t exactly have me fainting with excitement. Wibbly yolk scotch egg beats a Thai beef salad reminiscent of the hangover cure you greedily wolf down, cold, when last night’s so-soy-salty takeaway is the only option in the fridge. Steep at £12.75, a decent burger patty merits better accessories than industrial chips, limp bun and tasteless tomato. At £18.50, prosaic Argentine merlot is the cheapest of just nine wines while Doom Bar and Sagres head the (better) beery offer. My designer chum digs the pub’s statement crystal chandelier - less so, its jazz joint, Art Deco meets dead fauna stance - ‘Tragidermy!’ ‘Was this named ‘Hunter S’ after gonzo journo Thompson, he of The Rum Diary? Or is it actually called “Hunters?”’ he wonders aloud as sad, shot roebuck, bear and buffalo stare back blankly. Service ranges from charming Charmaine to her sulky sidekick whose pouty snout would be next to be stuffed and hoist alongside Bambi’s late parents, were I in charge. Deer and Loathing in De Beauvoir?

194 Southgate Rd N1 7249 7191 www.thehunter-s.co.uk