Thursday, 13 December 2012
Scotland’s Top Dog Gets Its Teeth Into England
Londoners are used to successful launches in the capital being rolled-out nationwide; but for BrewDog, the phenomenon has worked in reverse. Founded in 2006 and now the largest independent brewery north of the border, BrewDog has established a London foothold - and a growing band of admirers - at its bars in Camden Town and Shoreditch. December 12th saw Scotland’s top dog get its teeth into Birmingham. The city’s John Bright Street hosts BrewDog’s tenth venue, part of a burgeoning chain that includes quirky premises in Edinburgh, Glasgow, Aberdeen, Manchester, Nottingham, Newcastle and Bristol.
Responding to the growing demand for great British microbrews from drinkers ‘fed up having the wool pulled over their eyes, told by conglomerates their beer is from Australia when it’s really from Burton-on-Trent’, co-founder James Watt, along with some second hand brewing equipment and Bracken his dog as supervisor, has increased turnover to £12 million in just five years. So successful did Watt’s ‘punk’ brews - currently sold in 27 countries - become, he was unable to satisfy demand. The solution: a second brewery near the Aberdeenshire origina financed by an ‘Equity For Punks’ scheme whereby 6,000 ‘fanvestors’ snapped up shares, enabling BrewDog to become a great Scottish export story - beery pun intended!
Three braw brews to try
5A.M.SAINT - accurately described as an ‘iconoclastic, über-hoppy red ale.’
HARDCORE IPA - this distinguished pale ale ‘gets the adrenalin pumping like a 400 volt shot in a copper bathtub.’
SINK THE BISMARCK - handle with care! At a ridiculous 41% abv (the same strength as whisky) three swigs can torpedo your night!