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Friday, 22 August 2014

Soho Grind, Soho


I'm at the launch party for this Soho cellar-ette, a cocktail bar on a coffee theme from Silicone Roundabout's mocha pimps, Shoreditch Grind. The PR chick - whom I've never met before - is on fire. Even after sixty shots of her client's richest ristretto coffee, I'd be lucky to be a tenth as bouncy, bright-eyed and upbeat as this beaming bird. If she ever jacks in the day job, she'd be a natural in Tenerife - selling time-shares by the dozen to even the most recalcitrant of tourists. An evenings-only funky white retro styled squeeze box, the basement shakes to banging beats. Cue He's The Greatest Dancer. PR girl, seemingly incapable of standing still, is down with the Sisters Sledge; throwing disco shapes, and Soho grinding like a dervish rubber dolly. Alt career plan C: pole dancer? Through a hatch, an ex-Tramshed shaker slings espresso martinis and flat white Russians (Chase vodka, espresso, KahlĂșa and microfoam steamed milk), Tommy’s margarita, barrel-aged ideas and gin-out the jams - a smart way to use up your Mum’s Tiptree rhubarb and ginger jam, combined here with gin and Antica Formula. Beginning to feel hyper, I'm off. Is my edginess down to the caffeine or PR prancer who reminds me of a brunette Michaela Strachan, pasty Pete Waterman's partner in perpetual motion on essential 90's kitsch late night viewing for wired clubbers, The Hitman and Her. As I exit, I offer a parting shot. In the gay heart of W1, they've missed a trick: why no cocktail called Soho Grindr? 
19 Beak Street W1F 9RP http://www.sohogrind.com/