The trouble with reviewing London's latest bars, is that they roll of the production line faster than Ford Mustangs did in Detroit's heyday. This inevitably means I spend evenings in places I'd often rather not, speculating what drug the PR was on when penning a press release that bears no relation to reality. Flash-in-the-pan turds such as Senkai Lounge, W1; Blitz, now Barafina in Adelaide Street, and SofaKingCool which, now mercifully departed, nevertheless remains this blog's most visited review...read regularly by masochists in need of a vicarious thrill, I imagine...spring to mind. Post-launch, that I have three times revisited Ivy Market Grill in as many weeks, speaks volumes. Like the original Ivy, here's somewhere that had me from hello. The all-purpose breakfast-to-one-for-the-road retro-fied room is a pitch-perfect pastiche of the sort of vielle école bar-brasserie you'd be lucky to say "Allo, Allo" to on a stop-over in an obscure backwater - Bar-le-Duc, Bourg-en-Bresse or the intriguingly-named Nancy, its boys more gay than Paris itself, par exemple. Unlike France's zincs - too often the domain of Surly, Snappy, Sneery and other similarly disagreeable Sarkozy-esque dwarves - service and presentation here are as polished as the butch bar's elegantly set zinc counter, at whose teal leather stools, afternoon tea at £8.75 (includes pots and pots of finest Ceylon), is a bonny cream scone steal. At around the same cost, house cocktails such as My Fair Lady - Ivy gin, Belle de Brillet, lemon and orange blossom (pictured) - and tin cup-serve Henrietta Maria Treacle are top notch, while classics such as a No 3 gin martini are executed with élan. All-day eats are of the type, post-Euromillions jackpot, my personal Mrs Patmore will rustle up on command: shepherd's pie; crispy duck salad (£7.75); steak, egg and chips; creamed mushrooms on toast; lobster thermidor; tuna carpaccio et al. IMG is VG indeed. If, in 2015, I'm not perma-present within, it's because I'm enduring some shonky Shoxditch scenester saloon in the name of research, dreaming of a civilised supper and cocktails in Covent Garden.
1 Henrietta Street, WC2E 8PS 3301 0200
http://www.theivymarketgrill.com