Celebrity fragrances are big business. For stars keen
to extend their brand, so too, it seems, is having your own beer or spirit. For
glampers, this summer’s must-do brew was ale-lovin’ Professor Green’s Remedy, a
hit at the singer’s hip new London nightclub, INK. An American-style pale ale
(made with 100% British ingredients) it’s available from Signature Brew www.signaturebrew.co.uk who also sell Dark Heart, Ed Harcourt’s ‘Edwardian
brown ale’ and folk-punk Frank Turner’s Believe. Mancunian rockers Elbow’s
Build A Rocket Boys beer, meanwhile, is available at offies nationwide. Other
celebs have jumped on the boozy bandwagon. Fashion victims may fancy Dolce
& Gabbana’s Martini Gold, and vodkas by Roberto Cavalli and Ed Hardy.
Tequila fans might try Cleo Rocos’ fine new Aqua Riva http://aquariva.co.uk or George Clooney’s super-premium 100% blue agave
Casamigos (£68.50). The latter is available at www.urban-drinks.co.uk as
are Marilyn Manson’s suitably Gothic absinthe, Mansinthe; Pharrell Williams’
girly liqueur, Qream; Old Whiskey River by country legend Willie Nelson; vodkas
by Motörhead and P.Diddy (Ciroc); and, in its cult glass skull bottle, Dan Aykroyd’s
Crystal Head which, gauging by his live jam at Shoreditch bar NOLA this summer,
is sleb juice to get any joint jumping.
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Fantasy
Celebrity Brands I’d Love To See
Geordie
Shore Trampagne; Poire Will.i.am; Cointreauversy by Prince; Geri Halliwell’s
Spiced Ginger Whine; David Beckham’s Golden Bols; Henry Holland’s - Camp ‘arry; Patsy Palmer’s Martini Bianca; Pete
Doherty – Babychambles; David Bowie’s Gin Jeanie; Keith Lemoncello.
Original article appeared in METRO 24.9.13