Popular Posts

Showing posts with label BrewDog. Show all posts
Showing posts with label BrewDog. Show all posts

Thursday, 13 December 2012

BrewDog, UK-wide


Scotland’s Top Dog Gets Its Teeth Into England

Londoners are used to successful launches in the capital being rolled-out nationwide; but for BrewDog, the phenomenon has worked in reverse. Founded in 2006 and now the largest independent brewery north of the border, BrewDog has established a London foothold - and a growing band of admirers - at its bars in Camden Town and Shoreditch. December 12th saw Scotland’s top dog get its teeth into Birmingham. The city’s John Bright Street hosts BrewDog’s tenth venue, part of a burgeoning chain that includes quirky premises in Edinburgh, Glasgow, Aberdeen, Manchester, Nottingham, Newcastle and Bristol. 

Responding to the growing demand for great British microbrews from drinkers ‘fed up having the wool pulled over their eyes, told by conglomerates their beer is from Australia when it’s really from Burton-on-Trent’, co-founder James Watt, along with some second hand brewing equipment and Bracken his dog as supervisor, has increased turnover to £12 million in just five years. So successful did Watt’s ‘punk’ brews - currently sold in 27 countries -  become, he was unable to satisfy demand. The solution: a second brewery near the Aberdeenshire origina financed by an ‘Equity For Punks’ scheme whereby 6,000 ‘fanvestors’ snapped up shares, enabling BrewDog to become a great Scottish export story - beery pun intended! 

Three braw brews to try

5A.M.SAINT - accurately described as an ‘iconoclastic, über-hoppy red ale.’

HARDCORE IPA -  this distinguished pale ale ‘gets the adrenalin pumping like a 400 volt shot in a copper bathtub.’

SINK THE BISMARCK - handle with care! At a ridiculous 41% abv (the same strength as whisky) three swigs can torpedo your night! 

Underdog, Shoreditch


For its first stab at a cocktail bar, Scottish indie craft brewing success story BrewDog has created a moody speakeasy in the basement of its second London premises - at what used to be Mason & Taylor and, before that, Green and Red. Figure out how to get in -  having Marvel Comics mutant Kitty Pryde's special powers will help - and you'll enter a dimly lit, atmospheric, post-punk take on a Deep South juke joint circa Calvin Coolidge - complete with a gutsy growling rhythm n'blues soundtrack, occasional live music and bartenders straight out of a Walker Evans portrait. Are the drinks as downbeat as their Great Depression-era surroundings? Not a bit of it! Any joint whose head honcho, lightly probed as to what bar he rates in London (his excepted), cites Happiness Forgets is playing my tune. Priced between £8 and £9, ideas such as Boil Your Maker (Glen Garioch Highland single malt or Buffalo Trace with a choice of floral, rich or bittersweet home-made vermouths) are top dog. As in an Ardbeg-based julep and The Beer Meeting (Diplomatico Anejo, Dead Pony and Libertin Black ales, verveine cordial and orange bitters) BrewDog brews inevitably sneak into the mix wherever practicable -but the guys aren't beer zealots to the extent that they won't knock out a Negroni..or Dead Pony-Groni if you let them have their way.  Underdog has the makings of a great Shoreditch bar. So what if only popcorn is available to eat? There's a Depression going on out there, don't ya know? Two 'Snakebiteritas' to the good; like you care?
51 - 55 Bethnal Green Road E1 6LA 7729 8476  www.brewdog.com/bars 

Friday, 25 May 2012

Crown and Anchor, Brixton


Victory Storm King; Shaky Bridge; Fanny’s Bramble; Maui Big Swell: if you’re headed for William Hill, that’s not my 1-2-3-4 for The Derby. A sceptical Taurean, I some while since bet a tenner on Astrology at 25/1 for the big race. Beer and cider lovers will recognise those four brands as highly desirable, if hard-to-find, drinkables. On a particularly iffy stretch of Brixton Road, beyond jerk chicken shack, Paradise Cove - not this cove’s idea of paradise - and an outfit selling superfly pimp gear, I discover all four and lots more. At the no-frills, nicely-striped-back-to-its-bare-brick Crown and Anchor, a new sister pub to Stokie’s Jolly Butchers, there’s hoppy goodness - around twenty brews on tap - to swell happy beer-swillers’ bellies. Derbyshire brewer Thornbridge’s Sequoia, Kipling and Topaz; lots of local London interest; Scottish punks, BrewDog; and from a Belgian Trappist abbey, Rochefort 10 - a monk’s naughty habit at a whopping 11.3% abv? From a snappy menu of just-what-you-fancy scran that includes arancini, mussels in cider and rhubarb crumble, I order juicy 8 oz Brixton burger and double fried chips (£9.95). Hopefully, Astrology’s jockey will stick to salad.
246 Brixton Rd SW9 6AQ www.crownandanchorbrixton.co.uk/ 

Friday, 20 January 2012

BrewDog, Camden

Mr. Salmond will be delighted: English pounds are flying over the counter in droves, lining the tills of a new pub selling Scots ales to Sassenachs. Bolstering the Caledonian economy, this reconfigured Camden boozer is a first foray south of Hadrian’s Wall for Aberdeenshire indie craft beer maestros, BrewDog. Its pared down interior, all post-punk hard-edged industrial, doesn’t suggest the sort of posh boy establishment where Scotland’s First Minister need fear running into his nemesis, the pro-Unionist, Old Etonian, British PM. ‘Trashy Blonde; Hardcore; Punk IPA; Nanny State: this isn't the sort of place for nice Notting Hill people like us, SamCam, darling.’  Despite the daft lads-on-the-lash names, these brews are no dogs. Draught ales, including curios such as a wasabi stout, are available in small sampling measures and enthusiastic staff soon hook me up with sophisticated, complex and rewarding stuff, not least celestial red, 5am Saint (£3.95). Tonight, Sink The Bismark - possibly the world’s strongest beer at an insane 41% abv (as strong as whisky) - is off, so I sink Tactical Nuclear Penguin instead. Intense, dense, smoky, treacly stout: it tastes like barbecue sauce laced with whisky and asphalt. Bizarre. At 32% abv, it could also nuke a hungry predatory killer whale . Smart tactic indeed, Pingu!
113 Bayham St NW1 7284 0453 www.brewdog.com